AMG Project ONE Truck

With the two-seater Mercedes-AMG Project ONE, the AMG engineers are bringing “the most modern and efficient Formula 1 hybrid technology almost one-to-one from the racetrack to the road” for the first time. The Heller design studio supported AMG in inspiring its exclusive clientele with a completely new type of presentation of the engineering art of the future. With a mobile showroom on five axes. The AMG truck.

“One Truck, 1000 Possibilities”: What initially looks like a more or less ordinary truck, of course in the striking AMG matt black, undergoes a metamorphosis at the individually determined destination into a huge, luxurious showroom – feelings between Bat-Mobil and Transformers. In the showroom, buyers can configure their AMG-ONE personally and enjoy intimate comfort with maximum hospitality. The object of the actual desire is shown virtually 1: 1 in the showroom for direct comparison. Brand presence highest level.

Under the guideline of the global Mercedes-AMG interior language, the conception and design of the room came from Heller Designstudio and we were involved in the entire production process of the truck. Correct and important: Because in a modifiable object that has to fulfill many tasks, functionality and design correlate.

Location:
Worldwide
2 floors, 40m²